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ServiceNow
NOW · Technology
Company brief
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NOWTechnology$180B

ServiceNow

Enterprise IT Service Management (ITSM) platform. Workflow automation, incident management, change control, and enterprise service delivery.

Moat score
90/100
13F status
Tracking pending
Main Metrics

Beginner valuation check

Price
$99.92
Next earnings
Data pending

Data pending from FMP or Finnhub.

1Y Performance
-54%

Negative price performance shows recent market sentiment, not a full investment thesis.

Forward P/E
22.9x

Forward P/E around 22.9x means investors pay about $22.9 for each expected $1 of future profit per share, usually the next 12 months or next fiscal year. It is a forecast, not a fact.

P/E
55.8x

A P/E around 55.8x means investors pay about $55.8 for each $1 the company earned per share over the last 12 months, usually the last four quarterly reports.

EPS
$1.68
Market Cap
$98B
Forward P/E is the cleanest beginner valuation anchor here; compare it with growth and recent performance.

Source: market data index. As of May 21, 2026. P/E can be unavailable or misleading when earnings are negative.

Scenario Framework

Bull / Neutral / Bear

Neutral Case

Investors focus on whether ServiceNow can keep turning workflow lock-in into steady growth while the market recalibrates around a more normal forward multiple.

Watch signal

Forward P/E near 22.9x holds alongside continued growth in the core platform.

What you own

ServiceNow is exposure to technology operating model with high switching costs and 130% net revenue retention.

Base thesis

Workflow platform lock-in: enterprises embed ServiceNow into core IT and business processes; migration requires rebuilding hundreds of workflows

Main risk

The main question is whether the company can keep customer value compounding without margin pressure eroding the moat.

How to inspect it

Pro access unlocks the workflow simulator for this company brief.

Simulator coverage pending

This ticker has a company brief, but richer workflow modules have not been built yet.

Investor Snapshot
90Moat Score
Net Revenue Retention130%
Retention RiskLow
AI Disruption RiskLow
Switching CostsHigh
13F Ownership
Tracking pending

No SEC-backed 13F rows are matched for this ticker yet. We do not fabricate ownership rows.

Investment Thesis
  • Workflow platform lock-in: enterprises embed ServiceNow into core IT and business processes; migration requires rebuilding hundreds of workflows
  • CMDB as system of record: configuration data and dependency maps accumulate over years; no competitor offers equivalent depth of relationship modeling
  • Expansion into HR, CSM, and GRC creates cross-suite stickiness; customers adopting multiple products exhibit 98%+ retention
  • Flow Designer and Automation Engine create workflow IP that is non-portable; agents and scripts are ServiceNow-specific
  • Enterprise relationships and implementation partners create ecosystem lock-in; Accenture, Deloitte, and system integrators build practices around Now Platform