Nike Inc.
Global athletic footwear, apparel, and equipment company with direct-to-consumer digital platforms, supply chain management systems, and retail operations.
What the page says before deeper research
Quality, growth, value, ownership, risk, and source confidence.
Moat 85/100, high switching costs, 118% NRR.
Growth appears pressured from -2.7% YoY revenue growth.
Valuation is incomplete because P/E or revenue growth is unavailable.
No SEC-backed 13F layer is matched yet, so ownership confirmation is unavailable.
Monitor valuation, retention, and AI disruption risk.
Fundamentals from finnhub as of 2026-05-17; ownership confirmation is not available here.
Revenue growth shows whether Nike's core business is expanding or contracting.
Beginner valuation check
Data pending from FMP or Finnhub.
Negative price performance shows recent market sentiment, not a full investment thesis.
Forward P/E around 24.3x means investors pay about $24.3 for each expected $1 of future profit per share, usually the next 12 months or next fiscal year. It is a forecast, not a fact.
A P/E around 27.6x means investors pay about $27.6 for each $1 the company earned per share over the last 12 months, usually the last four quarterly reports.
Source: market data index. As of May 21, 2026. P/E can be unavailable or misleading when earnings are negative.
Beginner guide
Nike makes sneakers, sports clothes, and gear for running, basketball, and soccer. If you see the swoosh checkmark, that's Nike!
Global athletic footwear, apparel, and equipment company with direct-to-consumer digital platforms, supply chain management systems, and retail operations.
Nike Inc. makes money through Footwear (~65% of revenue), Apparel (~28% of revenue), and Equipment & Converse (~7% of revenue).
Nike's integrated supply chain and proprietary manufacturing processes create 18+ month switching costs for new product development
Nike Inc. can disappoint if execution, competition, valuation, or demand cycles weaken growth, margins, customer retention, or investor confidence.
Nike Inc. is like a familiar storefront: the bet is that customers keep coming back and the company protects margins.
You are basically betting that Nike Inc. can keep turning footwear into durable value while managing execution, competition, valuation, or demand cycles.
A 0-100 shortcut for how defensible the business looks in this company brief. Nike Inc. is scored at 85.
How painful it is for customers to leave. this company brief rates Nike Inc. as high.
Whether existing customers tend to spend more or less over time. The company brief model uses 118%.
The main pieces of the company here are Footwear, Apparel, and Equipment & Converse.
Price divided by earnings. It is a quick valuation check, but it can mislead when earnings are temporarily high, low, or negative.
A quarterly filing that shows what many large institutional investors owned at quarter end.
The first four questions
Nike's integrated supply chain and proprietary manufacturing processes create 18+ month switching costs for new product development.
Nike Inc. can disappoint if execution, competition, valuation, or demand cycles weaken growth, margins, customer retention, or investor confidence.
Forward P/E (24.3x)
Next earnings date unavailable from configured sources.
Bull / Neutral / Bear
Nike keeps turning footwear into durable revenue, while investors focus on whether the 24.3x forward P/E remains justified by business quality.
Forward P/E stays near 24.3x without a further drop in revenue growth.
Footwear stays Nike's core engine while the company keeps leveraging its supply chain, brand, and direct-to-consumer ecosystem.
Revenue growth improves from -2.7% or turns positive.
Nike keeps turning footwear into durable revenue, while investors focus on whether the 24.3x forward P/E remains justified by business quality.
Forward P/E stays near 24.3x without a further drop in revenue growth.
Nike underdelivers if demand softness, competitive pressure, or execution issues continue to pressure the business and sentiment.
Revenue growth stays negative and ownership flow remains unavailable.
Beginner checklist
Needs earnings calendar data from a provider.
Revenue growth shows whether Nike's core business is expanding or contracting.
Margin trend needs company financial statement data; do not infer it from price movement.
Forward P/E is the cleanest beginner valuation anchor here, but it must be compared with growth and business quality.
No SEC-backed ownership rows are available for this ticker yet.
Needs insider transaction data from a provider.
For Nike, footwear is the main operating KPI to watch because it drives the largest share of revenue.
Nike Inc. is exposure to consumer discretionary operating model with high switching costs and 118% net revenue retention.
Nike's integrated supply chain and proprietary manufacturing processes create 18+ month switching costs for new product development
The main question is whether the company can keep customer value compounding without margin pressure eroding the moat.
Pro access unlocks the workflow simulator for this company brief.
Simulator coverage pending
This ticker has a company brief, but richer workflow modules have not been built yet.
No SEC-backed 13F rows are matched for this ticker yet. We do not fabricate ownership rows.
- Nike's integrated supply chain and proprietary manufacturing processes create 18+ month switching costs for new product development
- SNKRS app and Nike membership ecosystem generates $8.2B+ in direct-to-consumer revenue with 160M+ locked-in members
- Lifetime athlete partnerships (LeBron, Jordan estate) create irreplaceable competitive moats worth $2B+ annually
- Nike's innovation pipeline and R&D labs are deeply embedded in product development workflows, requiring years to replicate
- Global supplier relationships and manufacturing capacity allocation systems create significant barriers for competitors
- AI-driven personalization and inventory optimization systems process 2.3M+ daily active users with proprietary behavioral data