HU
HubSpot Inc.
HUBS · Software
Company brief
HU
HUBSSoftware$11.2B

HubSpot Inc.

Inbound marketing, sales, and service software platform helping businesses grow through CRM, marketing automation, and customer success tools

Moat score
8.7/100
13F status
Tracking pending
Main Metrics

Beginner valuation check

Price
$198
Next earnings
Data pending

Data pending from FMP or Finnhub.

1Y Performance
-70%

Negative price performance shows recent market sentiment, not a full investment thesis.

Forward P/E
15.2x

Forward P/E around 15.2x means investors pay about $15.2 for each expected $1 of future profit per share, usually the next 12 months or next fiscal year. It is a forecast, not a fact.

P/E
101x

A P/E around 101.3x means investors pay about $101.3 for each $1 the company earned per share over the last 12 months, usually the last four quarterly reports.

EPS
$1.85
Market Cap
$10.2B
Forward P/E is the cleanest beginner valuation anchor here; compare it with growth and recent performance.

Source: market data index. As of May 21, 2026. P/E can be unavailable or misleading when earnings are negative.

Scenario Framework

Bull / Neutral / Bear

Neutral Case

The market keeps focusing on whether HubSpot can sustain its land-and-expand model while the stock’s forward multiple stays anchored to future profit expectations.

Watch signal

Forward P/E stays around 15.2x and the growth profile remains intact.

What you own

HubSpot Inc. is exposure to software operating model with high switching costs and 108% net revenue retention.

Base thesis

All-in-one platform creates massive switching costs - customers have years of historical data, custom workflows, and integrations

Main risk

The main question is whether the company can keep customer value compounding without margin pressure eroding the moat.

How to inspect it

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Simulator coverage pending

This ticker has a company brief, but richer workflow modules have not been built yet.

Investor Snapshot
8.7Moat Score
Net Revenue Retention108%
Retention RiskLow
AI Disruption RiskMedium
Switching CostsHigh
13F Ownership
Tracking pending

No SEC-backed 13F rows are matched for this ticker yet. We do not fabricate ownership rows.

Investment Thesis
  • All-in-one platform creates massive switching costs - customers have years of historical data, custom workflows, and integrations
  • Free CRM strategy builds moat through data lock-in and gradual upselling to paid tiers
  • 108% NRR driven by land-and-expand model across Marketing, Sales, Service, CMS, and Operations Hubs
  • SMB market expansion with 135K+ customers creates network effects and reduces enterprise dependence
  • AI features like ChatSpot augment rather than replace core platform, maintaining competitive positioning