CR
Salesforce
CRM Β· Technology
Company brief
CR
CRMTechnology$280B

Salesforce

World's #1 CRM platform. Enterprise cloud software for sales, service, marketing, and analytics.

Moat score
82/100
13F status
Tracking pending
Main Metrics

Beginner valuation check

Price
$175
Next earnings
Data pending

Data pending from FMP or Finnhub.

1Y Performance
-40%

Negative price performance shows recent market sentiment, not a full investment thesis.

Forward P/E
13.5x

Forward P/E around 13.5x means investors pay about $13.5 for each expected $1 of future profit per share, usually the next 12 months or next fiscal year. It is a forecast, not a fact.

P/E
19.0x

A P/E around 19.0x means investors pay about $19.0 for each $1 the company earned per share over the last 12 months, usually the last four quarterly reports.

EPS
$7.81
Market Cap
$141.9B
Forward P/E is the cleanest beginner valuation anchor here; compare it with growth and recent performance.

Source: market data index. As of May 21, 2026. P/E can be unavailable or misleading when earnings are negative.

Scenario Framework

Bull / Neutral / Bear

Neutral Case

The business stays anchored by sticky enterprise workflows and a large installed base, while investors continue to focus on whether growth and the forward multiple stay balanced.

Watch signal

Forward P/E around 13.5x stays aligned with mid-single to high-single-digit growth expectations.

What you own

Salesforce is exposure to sales cloud with high switching costs and 120% net revenue retention.

Base thesis

Category leader in CRM with ~20% market share; enterprise relationships create significant switching costs

Main risk

The main question is whether the company can keep customer value compounding without margin pressure eroding the moat.

How to inspect it

Use the simulator to walk through the workflows, systems, and data dependencies investors are effectively buying.

Business Lines

What's Inside

5
Roles
10
Screens
3
Tours
Play as Sarah Chen (Sales)
Switch between Sales, Marketing, Support, IT
3 guided investor tours available
Investor Snapshot
82Moat Score
Net Revenue Retention120%
Retention RiskLow
AI Disruption RiskMedium
Switching CostsHigh
13F Ownership
Tracking pending

No SEC-backed 13F rows are matched for this ticker yet. We do not fabricate ownership rows.

Investment Thesis
  • Category leader in CRM with ~20% market share; enterprise relationships create significant switching costs
  • Platform ecosystem (AppExchange, MuleSoft, Tableau) drives cross-sell and expands TAM beyond core CRM
  • Agentforce and Einstein AI investments position for AI-augmented workflows; medium disruption risk from pure-play AI agents
  • Net revenue retention of 120% reflects strong expansion within existing accounts
  • Sticky data layer (customer records, workflows, integrations) makes migration prohibitively expensive for large orgs
  • Slower growth in core Sales Cloud; growth increasingly dependent on Data Cloud and industry clouds